Hotjar
Best for behavioural insights on live sites
Heatmaps, session recordings, and on-site surveys for live products.
Editorial note
Watching ten real session recordings will change how you design. Cheaper than another usability test.
Why we recommend it
Cheap enough to install on a side project, deep enough to defend a redesign at work.
| Pricing | Free / $32+ |
| Free tier | Yes (35 sessions/day) |
| Best use case | Live-site behaviour analysis |
| AI-native? | Partially |
| Learning curve | Low |
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Editorial note
Your prompting skill in ChatGPT is now a portfolio-grade skill. Don't underestimate it just because everyone has access.
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Research repository with AI-powered tagging and synthesis.
Editorial note
If you stop research from dying in Slack threads, you stop being a feature factory. Dovetail is the most opinionated tool for that job.
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Editorial note
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